A La Carte Services
Whether you’re looking to enhance your Consulting case, or you just want to get your feet wet before taking the plunge into a new market, we offer a menu of “a la carte” services provided by our Specialists that will empower you to internationalize with confidence:
Market Entry Guides
As the legendary investor Warren Buffet says, “Risk comes from not knowing what you’re doing.” That’s why we offer these Guides to educate you on the dynamics of your industry or sector in the context of your chosen market’s conditions. Our Guides are filled with holistic yet specific recommendations that you can viably and proactively implement, in any of the following cases:
Export Case: An evaluation of if, where, and to what extent a demand exists in-country for your product or commodity, and what the potential for growth may be. If the demand is low to non-existent, or geographically limited, then the Guide will provide a detailed plan for you to create, cultivate, and sustain a widespread demand.
Import Case: If you’re in need of new or additional suppliers, but are unsure of where to find them, the Guide will help you narrow down your search within your desired market, so that way you can make smart choices about your sourcing, and stock whatever you need from wherever is best as efficiently and affordably as possible.
Manufacturing Case: An evaluation of if, where, and to what extent adequate infrastructure exists in order for a your product (typically a consumer good) to be manufactured, sourced, or designed (copacking and warehousing included) within your desired market.
Expansion Case: If you’re seeking to expand your physical or digital sales footprint into your chosen market (including via franchising or licensing)—rather than export (sell directly) to an in-country distributor, wholesaler, or similar Partner—then our guidance will be contoured to meet this objective.
Outsourcing Case: An evaluation of if, where, and to what extent adequate suppliers or facilities exist in-country to offshore ancillary yet important functions of your operations (like customer service or technical support), so that way you can get back to the business of actually running your business.
In all of the above cases, multiple markets and submarkets can be compared and contrasted within your Guide, if you don’t already have a specific market in mind or if you’d just like to get a sense of the bigger picture.
The Specialist writing your Guide can also include business risk analyses (feasibility, cost-benefit, etc.) therein, which will equip you to make informed decisions based on internal and external factors.
Your Specialist can also identify and investigate your in-country competition. This entails assessing your competitors’ strengths and weaknesses (such as their pricing structures and market shares), and then synthesizing these insights into actionable intelligence that you can use to your advantage.
Our Plans consist of bespoke branding, marketing, advertising, promotions, and public relations management within your target market. This can take a variety of forms—from conducting market research and providing recommendations, to devising and implementing digital marketing strategies, to generating and distributing multimedia advertisements. The possibilities are endless, and based on your unique goals.
Public Health Bulletins
How will the ongoing pandemic affect my efforts to enter a new market? What steps can I take to ensure that my team and I can continue to do our jobs safely, especially in a foreign locale? How do I prevent my inventory from becoming contaminated along the supply chain? This Bulletin will answer these types of questions by providing you with a thorough appraisal of the public health situation of the country, region, and municipality that you are planning to enter—particularly as it pertains to COVID-19. Public health risks, especially those most likely to impact your industry or sector, will be examined therein. Medical advice to prevent and assuage said risks to yourself, your employees, and your customers will also be provided. This Bulletin will be sent to you via e-mail, and then the Specialist (a Medical Doctor) who wrote it will meet with you remotely for up to one hour to answer any questions you may have.
If you decide to visit your chosen Partner in order to seal the deal, then the Doctor can offer you (and any members of your organization that may be joining you) a remote Travel Consultation. During this 30-minute appointment, he or she will share advice on how to remain healthy—which will be based on your itinerary and medical history (if you choose to share it). If the Doctor is licensed in your country of residence, then he or she may also e-mail you prescriptions for any vaccines and medications that are required or recommended for your destinations. If not, then he or she will simply suggest the vaccines and medications, and then you can ask your own doctor for the prescriptions.
Political Risk Briefings
What will upcoming elections mean for my business? Why is the national legislature modifying customs policies, and how will that affect my operations? How do I deal with corrupt officials? A populist movement is brewing, will my company be targeted? How long will a given location’s COVID-19 lockdown last, how should I prepare for the phased reopening, and is the government offering any type of assistance or incentives to businesses? This Briefing will go about answering these types of questions in two ways. Firstly, it will take you on a deep dive into the unique political, economic, social, and cultural contexts of the country, region, and municipality that you are planning to enter. You will emerge with the background information necessary to recognize and predict trends in your new market, and plan for and respond to them accordingly. Secondly, by identifying and analyzing specific risks to your industry or sector, this Briefing will prepare you to adapt to and overcome said risks. This Briefing will be sent to you via e-mail, and then the Specialist who wrote it will meet with you remotely for up to one hour to answer any questions you may have.
How do I keep myself, my team, and my assets secure abroad? This Dossier answers that question by synthesizing open-source and human intelligence into a comprehensive overview of the security situation of the country, region, and municipality that you are intending to operate in. Crime (including cyber), terrorism, and civil unrest are the main risks being assessed. Incidents and threats that specifically relate to your industry or sector will be emphasized. Tactical recommendations to avert and mitigate said risks will be provided. This Dossier will be sent to you via e-mail, and then the Specialist who wrote it will meet with you remotely for up to one hour to answer any questions you may have.
If you choose to visit your chosen Partner in order to seal the deal, then an addendum will be made available to you right before your journey that will contain actionable insights that will empower you to make safe and prudent decisions throughout your trip. If requested, the Specialist can convey daily or real-time updates from the field to you, so that way you can maintain peak situational awareness for the duration of your travels. In the event of a crisis, the Specialist can liaise with your security team (if applicable) in order to ensure your protection—and even extraction from the danger zone.
Environmental Impact Assessments
How do I make my operations in a new market more sustainable? Why should I do it? We at M74 believe in environmental stewardship, not only for ethical and moral reasons, but also because sustainability results in profitability. For example, using less natural resources and reducing waste lowers operating costs and improves efficiency. In addition, consumers worldwide are becoming more environmentally conscious, so sustainability makes sense from a marketing and sales perspective as well. Upon sharing the proposal or quotation from your chosen Partner with your Specialist, he or she will review it, assess its environmental impact, and provide recommendations that can be integrated into the contract you are negotiating with said Partner in order to make the forthcoming partnership more sustainable. This Assessment will be sent to you via e-mail, and then the Specialist who wrote it will meet with you remotely for up to one hour to answer any questions you may have.
Corporate Social Responsibility Handbooks
How do I embed substantive corporate social responsibility (CSR) into my overseas operations? Why should I do it? As a foreign entity in a new market, you may be met with skepticism, mistrust, or indifference. Accordingly, acquiring customers, recruiting personnel, and attracting best-match Partners may be difficult. Corporations and factories do not exist in vacuums, they exist within communities. To a certain extent, they rely upon the acceptance and support of these communities for their survival and growth. If you make substantive CSR a key component of your value proposition, then you are more likely to earn the trust and loyalty of the communities that you are attempting to enter. As a result, more customers will want to buy from you, more people will want to work for you, and more organizations will want to partner with you. Furthermore, substantive CSR, when undertaken within companies (namely, by being embedded into job functions) has been empirically shown to increase employee engagement. When employees are more engaged, they are more productive, which leads to higher profits and lower operating costs. Upon sharing the proposal or quotation from your chosen Partner with your Specialist, he or she will create a Handbook filled with customized CSR strategies that can be integrated into the contract you are negotiating with your chosen partner. The strategies of the Handbook can also be implemented independently of the contract, and even applied to your home market as well. This Handbook will be sent to you via e-mail, and then the Specialist who wrote it will meet with you remotely for up to one hour to answer any questions you may have.
Public Procurement Surveys
According to the European Commission, “Every year, over 250,000 public authorities in the European Union spend around 14% of gross domestic product (around €2 trillion per year) on the purchase of services, works, and supplies.” Meanwhile, in the United States, the Government Accountability Office found that, in 2019, the “federal government spent more than 586 billion dollars on contracts, an increase of over 20 billion dollars from 2018.” This figure represents approximately 2.7% of the gross domestic product of the United States (which was $21.43 trillion in 2019). In most democratic countries, government-associated tenders are published in print and online for everyone to see. As a result, any qualified entity may submit a bid, quote, or proposal for consideration. In this Survey, at least 5 public tenders within your target market that are relevant to your industry or sector will be featured. Analysis of whether these tenders are “winnable” is included therein, along with detailed advice on how you may best contour your responses to the criteria of each tender. This Survey will be sent to you via e-mail, and then the Specialist who wrote it will meet with you remotely for up to one hour to answer any questions you may have.
If you choose to participate in one or more of the tenders mentioned in the Survey, then the Specialist can write, edit, and/or review one or more of your responses, if requested.
Location Scouting (for Media Production)
Due to the ongoing pandemic, filming in cultural capitals like Los Angeles, Paris, and London is no longer viable for most projects. As a result, content creators worldwide are scrambling to find alternative locations for their shoots. As it so happens, hidden gems abound within our target markets. For example, the Algarve region of Portugal—which boasts picturesque views reminiscent of those in California and relatively few COVID cases compared to Hollywood—has transformed into a haven for media production over the past year (and a highly affordable one at that). Whether you’re filming a movie, a television show, or an advertisement, our Specialists will provide you with all of the information you’ll need to choose the safest and most conducive location for your project. Once that decision has been made, our Specialists (in conjunction with local Partners) can facilitate any and all aspects of your production (pre through post)—from obtaining permits, to procuring equipment, to handling logistics, to recruiting the best cast and crew, to unlocking government grants and incentives.